Information on Facebook Advertising!
Facebook advertising is a cheap way to advertise your website or a product that you might have that you want to promote. I have been using it for about a month or so playing around with it now and again. I have gotten very discouraged at times and have spent some money and not made any. Actually I haven’t made much at all compared to what I have spent in advertising. It is costing me about 13 cents a click to get visitors to my site in large numbers.
The pain however of having to pay for visitors to your site can be lightened in a couple of ways. One of them being ad credits through signing up with a hosting service that offers credits when you sign up for a hosting account. The hosting account that I chose was Go Daddy. They are very affordable and reliable. They also give you a 50 dollar ad credit with Facebook, Google AdWords, and Microsoft advertising. I got a cheaper CPC through Facebook. Which is why I like using them. As far as the ads converting, well that is up to you. If you write a good ad and target it right, it will convert nicely for you.
Now another way that I got some ad credits was the visa business network. This ad coupon was 100 dollars. All you do for this is search for the visa business network in Facebook and apply for the app. This is free and they send you the coupon code through your e-mail. I actually had a little trouble with this, but I contacted Facebook and told them what was going on and in about 48 hrs I had the 100 dollar ad credited added to my account.
This is really good because all you do is set your daily budget up to not exceed your ad credits and kind of play around with the ads. This will let you know what works and what want work. This will enable you to make effective campaigns so that when you do have to start paying for your ads you can get a net profit instead of a net loss.
How to Boost Your 4Loot Earnings Like Wildfire
Are you an avid Facebook user? Chances are, you would have came across a service called 4Loot. This is a service endorsed by Facebook itself. Nowadays, many Facebook application require users to purchase virtual items using their currency, the Facebook credit. This article provides tips on how you can boost your coin earnings on 4Loot.
The first tip is to set the 4Loot search engine as your default search provider. Your objective here is to change your regular habit of using search engines like Google or Yahoo. 4Loot’s search engine provides results which are more or less similar to the results of those big internet giants. By becoming your official search engine, you will kill two birds with one stone. You are searching for information as well as earning coins at the same time! 4Loot also provides plug-ins for various internet browsers so you can add a toolbar. The toolbar makes it easier for you to search using their search engine.
The second tip is to recommend friends. Each friend can help you earn up to 500 coins. First, send invites to friends who are Facebook fanatics. If you slightly embarrassed to send these invites then target an audience who are likely to sign up under your referral. For example, check out a game forum and discretely place your referral link in the forum signature. A better alternative is to start a blog about your favorite game. Blogs can receive organic traffic quickly.
The last tip is to take advantage of the daily quiz. You can easily earn a lot of coins by taking this quiz everyday.
Google AdWords vs Facebook Ads
Google is one of the most successful companies which emerged from the .COMs bubble. Its business model proved itself to be effective and viable.
My own experience with Google main business model started when I developed a website to help people connect with each other without the hassle of downloading software or registering and creating a profile which is time consuming and despicable.
The idea, which I later discovered that was not really new one, was to allow people take a break from what they are doing and have a little chat for five to ten minutes with others chosen randomly by the site. It is just some way of distraction and fun.
Since the server where I hosted the website gave free Google AdWords and Facebook Ads I decided to get use of them. So I put the same advertisement that says “Chat with random people from all over the world” on the two sites and waited.
Few hours later Google AdWords’ offered credits were consumed while the ones of Facebook Ads took two days.
At the end, I checked the data and the difference was staggering. The Click Through Rate (CTR) for Google was 0.65% while the one of Facebook was 0.018%. This means Google has beaten Facebook by 36 times.
To explain this difference one should look on how both sites proceed. Google is able to directly detect users’ instant needs and respond to it by displaying the appropriate ads, while Facebook uses members profile to guess their needs and show them the ads.
It is logical to think that there is a substantial difference between knowing the need and guessing the need. Furthermore, knowing the users interests via their profiles does not mean they are currently looking for something, while detecting their search keywords will reveal with high accuracy what they are looking for and what they intend to do in coming few minutes or hours.
For that site people were actively searching for ways to easily chat with others without having to do any kind of overhead work and that’s what Google provided them while on Facebook people were delivered the ad based on their chatting interest but they never expressed the needs of chatting now or what kind of chatting service they prefer.
For this reason I believe that Google is sitting on a gold mine and won’t be easy for any other player in the market, namely Facebook, to dethrone it in the near future.